Wednesday, September 29, 2004

here's a great ad

addressing the real problem behind Gallup -- how it drives media coverage

And get this quote:

George Gallup Jr., son of the poll’s founder, was the longtime head of the company and now directs its non-profit research center.Why hasn’t he pushed for an update of the company’s likely voter modeling, which his own father pioneered in the 1950s?

Gallup, who is a devout evangelical Christian, has been quoted as calling his polling “a kind of ministry.” And a few months ago, he said “the most profound purpose of polls is to see how people are responding to God.”

We thought the purpose is to faithfully and factually report public opinion.